We recently hosted a highly successful event in Iași, Romania, to introduce the renowned Swiss furniture brand, Vitra, to the local market of architects and interior designers. The event took place in the prestigious Henry Coandă Room of the Palace of Culture, a historic venue that perfectly complemented the timeless elegance of Vitra’s iconic pieces.

Our guests had the exclusive opportunity to experience firsthand the exceptional quality, innovation, and aesthetic appeal of Vitra’s furniture. Through a series of curated setups, they were able to explore and interact with the brand’s signature designs, including iconic chairs, sofas, and tables.

A special highlight of the event was the presence of Patrizia Bartolini, Region Manager for Vitra. Ms. Bartolini shared insightful information about the brand’s rich history, design philosophy, and commitment to quality craftsmanship. Her expertise and passion for Vitra further enriched the experience for our attendees.

To ensure a targeted audience of architects and interior designers interested in Vitra, we partnered with Medaru Architects, a prominent local design and achitecture firm. Medaru Architects played a crucial role in organizing the event and inviting a highly relevant audience. Their local knowledge and industry connections were invaluable in making the event a success.

By choosing the historic Palace of Culture as the venue, we aimed to create a unique and inspiring atmosphere that resonated with both the heritage of the building and the forward-thinking spirit of Vitra. The juxtaposition of the old and the new proved to be a powerful combination, captivating our audience and leaving a lasting impression.

The event was a resounding success, generating significant interest and enthusiasm among the local design community. We are committed to introducing world-class brands and innovative design solutions to the Romanian market, and this event is a testament to our dedication to elevating the standards of interior design in the region.